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>> The Economic Times


ITALY WOOS INDIAN FILM MAKERS FOR SHOOTS

The Economic Times - February 14, 2007 KOLKATA - After Switzerland and New Zealand, it is Italy which is now keen woo Indian film makers to get their projects shot in that country. “We have a special focus on the India film industry as part of our initiative to increase bilateral trade. We want to invite Indian film makers to shoot in Italy. After all, we too have some of the most picturesque locales. We want to compete with Switzerland or New Zealand in this,” Emma Bonino, Italy’s minister for international trade said during a press meet on Monday. Coming as it does from Italy, known the world over as Mecca of good cinema, the statement is a strong affirmation of the emerging clout of Indian films led by Bollywood, in film-making business globally. Indian film industry had put forward a set of proposals before the Swiss government enlisting the conscessions it wanted. So keen is Italy to compete with other foreign locations that the minister is taking personal interest in this as part of an endeavour to raise the level of engagement between the two countries. “I have visited Film City in Mumbai and have requested them to give us a set of proposals on what kind of concessions they want from us. I will ensure that we offer a competitive package,” Bonino assured. India will also be the guest country in ‘Roma Film’, the second Rome international festival to be held in November 2007. Italy will also participate in FICCI’s Frames exhibition due to be held in Mumbai next month. Kolkata has a very special place in this plan. “We are aware of the city’s affinity for good cinema and are scouting for opportunities here. We would like to enter into a concrete project involing the film community from both countries,” she added.





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